The Future of TV and Film Distribution: Streaming, Blockchain, and More
The TV and film distribution industry is undergoing a major transformation, driven by the rise of streaming services and new technologies like blockchain. In this blog post, we'll take a look at some of the trends that are shaping the future of TV and film distribution, and we'll explore how they're impacting viewers, creators, and distributors alike.
Streaming
Streaming services have revolutionized the way we watch TV and movies. With streaming, we can watch what we want, when we want, on any device we want. This has led to a decline in traditional cable and satellite TV subscriptions, and it's expected to continue to do so in the coming years.
Streaming services are also changing the way that content is created and distributed. In the past, TV shows and movies were typically produced by major studios and networks, and they were distributed through traditional channels like cable TV and satellite TV. Today, streaming services are producing their own original content, and they're distributing it directly to consumers.
Blockchain
Blockchain is a distributed ledger technology that has the potential to revolutionize many industries, including TV and film distribution. Blockchain can be used to create secure and transparent systems for tracking the ownership and distribution of content.
For example, a blockchain-based system could be used to track the ownership of a movie from the filmmaker to the distributor to the viewer. This would make it easier to ensure that filmmakers are properly compensated for their work, and it could also help to reduce piracy.
Other trends
In addition to streaming and blockchain, there are a number of other trends that are shaping the future of TV and film distribution. These include:
The rise of personalized content: Streaming services are using data analytics to personalize the content that they recommend to users. This is making it easier for people to find the content that they're most interested in watching.
The convergence of TV and film: The lines between TV and film are becoming increasingly blurred. Streaming services are producing original TV shows and movies, and traditional film studios are releasing their films directly to streaming services.
The growth of international markets: The global TV and film industry is growing rapidly, driven by the growth of the middle class in emerging markets. Streaming services are expanding into new international markets, and traditional film studios are producing more films that appeal to global audiences.
Implications for viewers
More choices: Viewers have more choices than ever before when it comes to watching TV and movies. They can choose from a wide range of streaming services, or they can stick with traditional cable or satellite TV.
Lower prices: Streaming services are often cheaper than traditional cable or satellite TV subscriptions. This is making it more affordable for people to watch the content they want to watch.
Greater convenience: Streaming services offer a number of conveniences that traditional cable or satellite TV does not. For example, viewers can watch streaming content on any device and at any time.
Implications for creators
More opportunities: Creators have more opportunities than ever before to get their work seen by audiences. They can submit their work to streaming services, or they can self-distribute their content through online platforms.
More control: Creators have more control over their work when they distribute it themselves. They can choose how much to charge for their work, and they can decide where and how their work is distributed.
More competition: Creators face more competition than ever before. This is because there are more creators producing content, and there are more platforms that distribute content.
Implications for distributors
New challenges: Distributors face new challenges from streaming services and other new entrants to the market. They need to find ways to compete with these new entrants, and they need to adapt their business models to meet the changing needs of consumers.
New opportunities: Distributors also have new opportunities as a result of the changing landscape. For example, they can partner with streaming services to distribute their content to a wider audience. They can also develop new products and services to meet the changing needs of consumers.
Conclusion
The future of TV and film distribution is bright. Streaming services are making it easier for people to find and watch the content that they love. Blockchain technology has the potential to revolutionize the way that content is owned and distributed. And other trends like personalized content and the convergence of TV and film are creating new opportunities for filmmakers and distributors.
Osinor Kakhu
Chief Research Officer, New Media Results
