How TV and Film Studios Are Adapting to the Streaming Age
The streaming age has completely changed the way we watch TV and movies. Instead of waiting for a show to air on TV or renting a movie from the store, we can now watch whatever we want, whenever we want, on our streaming devices.
This has had a major impact on the TV and film industry. Studios have had to adapt to the new streaming landscape in order to stay competitive.
Here are some of the ways that TV and film studios are adapting to the streaming age:
1. Producing original content
One of the biggest ways that studios are adapting to the streaming age is by producing original content. This includes TV shows, movies, and documentaries that are only available on streaming services.
For example, Netflix has produced original shows like *The Crown*, *Stranger Things*, and *Squid Game*. These shows have been incredibly popular with viewers, and they have helped to make Netflix the most popular streaming service in the world.
2. Releasing movies directly to streaming
Another way that studios are adapting to the streaming age is by releasing movies directly to streaming services. This is known as day-and-date release.
For example, Disney released the movie Shang-Chi and the Legend of the Ten Rings simultaneously in theaters and on Disney+ in 2021. This was a first for a major Hollywood studio, and it showed that studios are willing to experiment with new distribution strategies.
3. Partnering with streaming services
Studios are also partnering with streaming services to distribute their content. For example, Warner Bros. has a deal with HBO Max to stream its movies after they leave theaters.
This gives HBO Max access to a wide library of new and upcoming Warner Bros. movies, and it gives Warner Bros. a way to reach its audience on a popular streaming platform.
4. Investing in streaming technology
Studios are also investing in streaming technology. For example, Disney has launched its own streaming service, Disney+. This gives Disney complete control over the distribution of its content, and it allows the company to reach its audience directly.
5. Changing their business models
Studios are also changing their business models to adapt to the streaming age. For example, many studios are now focusing on producing fewer, but higher-quality, movies. This is because they know that viewers are more likely to watch a high-quality movie on a streaming service than a low-quality movie in theaters.
Studios are also changing the way they compensate their talent. For example, some studios are now offering actors and directors a percentage of streaming revenue, in addition to their upfront salaries.
Conclusion
The TV and film industry is changing rapidly, and studios are having to adapt to the new streaming landscape. By producing original content, releasing movies directly to streaming, partnering with streaming services, investing in streaming technology, and changing their business models, studios are ensuring that they stay competitive in the streaming age.
This is an exciting time for the TV and film industry, and it will be interesting to see how studios continue to adapt to the streaming age in the years to come.
Osinor Kakhu
Chief Research Officer, New Media Results
